Pay-Per-Click (PPC) search and content network advertising is by far the fastest and easiest way to increase highly targeted traffic to your website. Unfortunately, for most do-it-yourself advertisers, it’s also the fastest and easiest way to spend your advertising budget.
PPC Advertising can be used to instantly increase your website’s search rankings to supplement your organic search engine optimization efforts. But it is far more effective used as a direct marketing tool to push a specific offer message out to a highly targeted audience, capture qualified leads, and drive website conversions.
Phenix Marketing can set up and manage your PPC advertising with Google Adwords, Yahoo Marketing Solutions, Microsoft AdCenter, and other major PPC advertising networks.
Pay-Per-Click Advertising Services Include:
- Campaign setup with proper geographic targeting and budget controls.
- Analytics reporting setup to track conversions and campaign ROI.
- Detailed keyword selection and segmentation
- Detailed ad copywriting to match relevant keyword groups.
- Banner ad design and network placement
- Content network advertising targeted to specific websites, automatic contextual ad placement, or behavioral re-targeting.
- Ongoing monitoring, bid adjustments, and optimization.
- Optimization of website landing pages and offers to maximize response and conversion rates.