If done incorrectly, email advertising can be extremely risky. At the very least, a poorly organized and delivered email campaign can damage a company’s reputation by annoying customers. Getting black listed by the networks as a Spammer can disrupt or completely shut down a business. Important company email messages can be blocked for days. Website hosting service can be shut down without any warning. And in extreme cases, Spammers can receive stiff fines or even jail time.
But responsible email marketing is still an extremely cost-effective way to capture new leads, retain existing customers, and generate repeat business.
Email marketing services include:
- Selection of appropriate email hosting and transmission services
- Responsible and legal strategies to build and manage a permission-based email list
- Content and promotion planning
- Email newsletter copy editing and design